Get in Touch Book a Call →
Business Intelligence · Data Analytics

Turn Your Business Data Into Your Greatest Competitive Advantage.

Custom Power BI Dashboards That Show What Is Driving Your Revenue, Costs, Customers, and Operations. All in One Clear View.

Your business generates data every second. I connect your spreadsheets, systems, and reports into a live dashboard your team can use every week. You get smarter decisions, clearer opportunities, and the confidence to grow.

Why Custom Business Intelligence?

Most software comes with standard reports but every business is different. I build customized Business Intelligence solutions that answer the questions generic dashboards can't. Instead of simply showing numbers, your dashboards reveal:

  • Why revenue changed
  • Which customers generate the highest profits
  • Where your business is losing money
  • Which products deserve more investment
  • Which marketing campaigns deliver the best ROI
  • What trends are emerging before they impact your business
Book a Free 15-Min Data Review → Explore Case Studies
14+
Years experience
100+
Dashboards delivered
End-to-End
BI Solutions
10+
Industries served
PL-300 Certified DAX Specialist Healthcare Home Care Finance Fintech Retail E-Commerce SaaS Real Estate Logistics Non-Profit Atlanta, GA (ET)

Tools & Platforms I Work With

Power BI DAX SQL Server Excel / Power Query Stripe HubSpot Salesforce Azure
What I Deliver

Not just dashboards. Answers.

Every project goes beyond charts. I build the model, the metrics, and the visuals your team actually needs to make better calls.

01

KPI Intelligence Dashboards

Custom Power BI dashboards built around your actual business metrics. Operations, finance, sales. Whatever runs your business.

02

Trend Analysis & Forecasting

Know what's coming before it arrives. I build forecasting models based on your own historical data, not industry averages.

03

Operations Intelligence

Track staffing, capacity, and scheduling in real time. Catch problems before they show up on the P&L.

04

Scenario Simulation

Test decisions before you commit to them. Staffing changes, pricing shifts, market moves. Run the scenario first.

05

Branded Dashboard Visuals

Standard charts only go so far. I build branded, easy-to-read visuals your team will actually understand at a glance.

06

Data Modeling & Integration

I connect your data sources (databases, spreadsheets, APIs, CRMs) and build a clean model underneath so everything runs fast and accurate.

What You Gain

Here's what you actually walk away with.

Instead of going with your gut, you'll be making calls backed by actual data. Here's what that looks like in practice:

  • Identify hidden revenue opportunities
  • Reduce unnecessary costs
  • Improve operational efficiency
  • Optimize marketing spend
  • Increase customer retention
  • Forecast future performance with greater accuracy
  • Monitor business performance in real time
  • Respond quickly to changing market conditions
Capabilities Included
  • Executive dashboards tailored to your business goals
  • Real-time KPI monitoring
  • Revenue, profit, and cash flow analysis
  • Sales and demand forecasting
  • Customer behavior and retention insights
  • Product and inventory performance tracking
  • Advanced time intelligence (MTD, QTD, YTD, YoY, MoM)
  • Highlights unusual changes, fast-growing trends, and areas that need attention
  • Interactive dashboards that let you explore your data from every angle
  • Automated reporting that saves hours every week

The Difference

I don't just build dashboards. I build systems that help you run your business better, starting from the first time you open it.

Data by itself doesn't change anything. Knowing what to do with it does.

Portfolio

See how dashboards solve real business problems.

Each project below was built on real business scenarios. Screenshots, business problem, and results are shown for each.

CASE STUDY 01

SaaS Churn & Retention Intelligence Platform

Software  ·  Trend Analysis  ·  Power BI

The Business Problem

A SaaS company with 440,832 customers had no visibility into churn until accounts were already gone. Churn had climbed to 56.7%, more than 11× the 5% industry benchmark, but leadership had no way to see which accounts were at risk, what was driving exits, or how to prioritize retention spend.

The Solution

Built a four-page Churn & Retention Intelligence Platform powered by a logistic regression model with 87% prediction confidence. The system surfaces at-risk accounts, root-cause churn drivers, and scenario simulations, so the team acts before revenue walks out the door, not after.

Features Built

Churn Health Scorecard90-day predictive forecastRoot cause driver analysisExecutive Priority MatrixScenario simulation (3 models)Cohort retention heatmapAt-risk revenue waterfall

Business Impact

  • 56.7% churn rate quantified against 5% industry benchmark, making the problem undeniable to leadership
  • 10,448 high-risk active customers flagged with $6.6M CLV at stake
  • $143.2M identified as recoverable revenue through targeted retention intervention
  • Scenario modelling showed combined intervention could reduce churn to 40.8%, protecting $2.4M ARR

Result

Leadership could identify at-risk accounts and act on retention before revenue was lost. The team moved from reactive to proactive in a single dashboard. Churn visibility went from zero to real time, with $143.2M in recoverable revenue surfaced on day one.

440K+Customer records
87%Model confidence
$143.2MRecoverable revenue
Churn & Retention Overview Churn Analysis Deep Dive Retention Cohort Analysis Predictive Intelligence Forecast Predictive Intelligence Drivers
CASE STUDY 02

Executive Revenue Intelligence Suite

B2B  ·  Multi-Region  ·  Executive Analytics  ·  Power BI

The Business Problem

A B2B software company with 99 customers and 9,994 transactions had fragmented revenue visibility across three regions (AMER, EMEA, APJ) and three segments (Enterprise, SMB, Strategic). Finance and sales operated off different numbers with no unified view of growth trajectory, margin health, or which products were actually driving profitability.

The Solution

Built a three-page Executive Revenue Intelligence Suite, a board-ready analytics system covering the full revenue story: KPI Scorecard with Rule of 40 tracking, Growth & Product Intelligence, and a Revenue Intelligence Hub with 6-month forecasting and a Business Health Index. Every metric filters dynamically by year, region, and segment.

Features Built

Executive KPI ScorecardRule of 40 trackingRevenue by region & segmentTop 8 products by revenueProfit margin by product6-month revenue forecastBusiness Health IndexDynamic recommendations engine

Business Impact

  • $2.3M revenue mapped across EMEA ($1.04M), AMER ($0.84M), and APJ ($0.42M), unified in one view for the first time
  • Rule of 40 Score of 59.4 surfaced, giving leadership a board-ready growth metric for the first time
  • 11 of 14 products identified as loss-making, prompting an immediate pricing and cost structure review
  • Avg discount rate at 15.6% auto-flagged, making margin leakage visible and actionable in real time

Result

Finance and sales aligned on the same numbers for the first time. Leadership could review full revenue performance across all regions, products, and segments in minutes instead of manually combining spreadsheets. 11 loss-making products were flagged immediately, triggering a pricing review.

$2.3MRevenue tracked
59.4Rule of 40 Score
3 regionsAMER · EMEA · APJ
Executive Revenue Analytics Platform Growth and Product Intelligence Revenue Intelligence Hub
CASE STUDY 03

Home Care Operations Intelligence Platform

Home Care  ·  Operations & Workforce  ·  Power BI

The Business Problem

A multi-branch home care agency was flying blind. They had data scattered across scheduling systems, HR records, and billing platforms with no unified view of caregiver turnover, client retention, revenue by payer, or which referral channels actually delivered long-term clients.

The Solution

Built a Home Care Operations Intelligence platform that consolidates workforce, clinical, and financial data into one real-time hub. Operators can now see caregiver risk, shift fill rates, margin by payer type, and referral quality, all in a single dashboard, live across all branches.

Features Built

Branch & region filteringCaregiver turnover trackingShift fill rate monitoringRevenue by payer typeReferral source quality analysisMargin intelligenceAt-risk caregiver flagging

Business Impact

  • Early tenure caregiver risk identified before exit (0–90 day turnover)
  • Revenue by payer type visible for the first time (Private Pay 44% mix)
  • Top referral channels identified, with Family/Word of Mouth leading at 230 retained clients
  • Shift No-Call No-Show tracked and actioned in real time

Result

Branch managers could see caregiver risk, shift fill rates, and revenue by payer in one view. Decisions that previously took hours of manual reporting now happened in real time. At-risk caregivers were flagged before they left, reducing early-tenure turnover cost.

$1.9MRevenue tracked
3 branchesEast, North, South Metro
Live dataReal-time refresh
Home Care Operations Intelligence
CASE STUDY 04

RavenStack Series B Investor Performance Dashboard

SaaS  ·  Board-Ready  ·  Investor Intelligence  ·  Power BI

The Business Problem

RavenStack, a high-growth SaaS company, needed a board-ready performance dashboard ahead of their Series B raise. Leadership had the raw data but no single view that told the investor story: MRR trajectory, growth velocity, churn health, and the investor-grade metrics (Quick Ratio, NRR) that sophisticated VCs demand in a data room.

The Solution

Built a Series B Investor Performance Dashboard transforming raw transaction data into a compelling, board-ready intelligence system: monotonic MRR growth from $1.5M to $10.2M in 12 months, investor-grade ratios, and customer health metrics with dynamic filtering across year, country, industry, plan, and referral source.

Features Built

MRR & ARR growth trackingQuick Ratio monitoringNet Revenue Retention (NRR)MRR growth trajectory chartNet New MRR breakdownCustomer health scorecardMulti-dimension filtering

Business Impact

  • MRR growth story made undeniable: $1.5M (Jan 2024) to $10.2M (Dec 2024), monotonic month-over-month
  • Quick Ratio of 8.89, signaling exceptional growth efficiency for VC due diligence
  • 705% ARR YoY growth quantified and visualized for the data room
  • NRR at 84.5% flagged as a watch item, giving leadership time to address it before investor scrutiny

Result

Leadership walked into investor meetings with a board-ready dashboard that told the full growth story in one view, without spending days preparing slides or pulling data from multiple sources. The Quick Ratio of 8.89 became a headline talking point for VC due diligence.

$10.2MMonthly Recurring Revenue
8.89Quick Ratio (Investor Grade)
705%ARR YoY Growth
RavenStack Series B Performance Dashboard
Why Odigie Analytics

Why Business Owners Choose Odigie Analytics

Most reporting tools stop at showing numbers. I build dashboards that show your sales, expenses, profit, customers, and operations in one place. You always know what's working and what needs attention.

  • Make confident business decisions
  • Predict future trends
  • Improve profitability
  • Reduce operational waste
  • Increase customer retention
  • Identify new growth opportunities
  • Save hours through automated reporting
  • Built by someone who's worked in the business

14+ Years of Industry Experience

I've built analytics systems across finance, healthcare, home care, and SaaS. I don't need a crash course in your industry.

Microsoft PL-300 Certified

Certified Power BI Data Analyst and DAX Specialist. I know what's happening under the hood.

Clear Revision Process

Every project includes a structured revision round. If the agreed scope is not met, I will make it right.

You Own Everything

Everything I build is yours at delivery. Dashboards, models, DAX code. No licenses tied to me, no lock-in, ever.

First Draft in 5 Business Days

You'll see a working draft within 5 business days of kickoff. Final delivery follows after your review.

Decisions, Not Just Charts

The dashboard tells your team what to do next, not just what happened last month.

The Process

From raw data to live dashboard in 5 days.

1
15-min call

Discovery

I review your data sources, KPIs, and business questions. No pitch, just clarity on whether and how I can help.

2
Day 1

Data Connection

I connect your data sources (SQL, APIs, CSVs, or spreadsheets) and build a clean, fast data model underneath.

3
Days 2–4

Build

I design the dashboard, write the measures, build custom visuals, and apply your brand. Draft ready by Day 3.

4
Day 5

Review

Live walkthrough of every visual and metric, plus one full revision round to match your exact needs.

5
Handoff

Delivery

Published to your workspace with a recorded training video. Your team is self-sufficient from Day 1.

Data Security

How Your Business Data Is Protected

"Your data stays yours. I only request the access needed to build your dashboard, and whenever possible, I work through read-only exports, secure files, or your own Power BI workspace. I do not sell, reuse, or share client data. NDA available upon request."

✓Read-only access whenever possible
✓NDA available upon request
✓Dashboard delivered to your own Power BI workspace
✓No passwords shared through email
✓Sensitive files handled through secure transfer
✓You own the dashboard, data model, and DAX measures
Pricing

Straightforward pricing. No surprises.

Starter
$1,500/project

Best for: Small businesses that need one clean executive dashboard from spreadsheets or simple data sources.

  • 1 custom dashboard, up to 3 pages
  • Up to 3 data sources
  • HTML custom visuals
  • Clean data model
  • 5-day delivery
Start with Starter
Most Popular
Pro
$3,500/project

Best for: Growing businesses that need multiple dashboards, automated refresh, and deeper revenue or operations insights.

  • 2 dashboards with cross-filtering
  • Predictive analytics & forecasting
  • HTML custom visuals
  • Scheduled auto-refresh
  • Team training video
  • 7-day delivery
Book the Pro Build →
Enterprise
Custom

Best for: Businesses with multiple systems, complex reporting needs, or ongoing analytics support.

  • Multi-source data pipelines
  • Advanced predictive analytics
  • Scenario simulation models
  • Executive priority scoring
  • Monthly retainer available
Scope an Enterprise Build
Ongoing Support

Intelligence Retainer

$1,200/month

For businesses that want their dashboards maintained and updated as things change, without the cost of a full-time analyst.

  • Data model maintained & monitored
  • Monthly forecast refresh
  • New report pages on request
  • Priority turnaround on changes
Discuss a Retainer →

Every package includes custom HTML visuals, a clean data model, documented DAX measures, one revision round, and publishing to your own Power BI workspace.

Lawrence Odigie — Business Intelligence Consultant
14+Years in data & analytics
PL-300Microsoft Power BI Certified
10+Industries served
Atlanta, GA · Eastern Time Available globally, async-first
About

Lawrence Odigie

I'm Lawrence Odigie, a Business Intelligence Consultant with 14+ years turning raw data into the metrics that drive decisions across finance, healthcare, home care, retail, and fintech.

I work with businesses of all sizes who know they're sitting on useful data but haven't been able to get much out of it. You work directly with me. No outsourcing, no handoff, no junior analyst. I keep my client list small so every project gets my full attention.

My background is in operations and finance, which means I build for the way a business actually runs, not how it looks in a demo. Every metric I include has a reason to be there.

Microsoft PL-300Power BI Certified
DAX SpecialistAdvanced data modeling
Finance & Operations14+ years background
Get in Touch

Let's figure out what your data is telling you.

Tell me about your business and what you're trying to figure out. I reply within one business day.

Ready to actually use your data?

Whether you're starting from a pile of spreadsheets or migrating off an old BI tool, I'll build something your team will open every morning.

lawrence@odigieanalytics.com
Atlanta, GA · Available Globally
Book a free 15-min strategy call

I respond within one business day. All conversations are confidential.

Do not upload sensitive data here. We'll discuss data access securely after the discovery call.

FAQ

Common questions.

I work with businesses across healthcare, home care, finance, retail, e-commerce, SaaS, logistics, real estate, and more. If your business runs on data and you need clearer visibility into it, I can help. The methodology adapts to your industry and your specific KPIs.

Not necessarily. If you don't have it, Power BI Pro is about $14 per user per month, or it's included in Microsoft 365 E5. I'll confirm exactly what you need on the discovery call. If your team already has Microsoft 365, you may already be covered.

Almost anything. I connect SQL databases, Excel spreadsheets, CSV exports, cloud platforms (Azure, AWS), CRMs like Salesforce and HubSpot, payment processors like Stripe, and industry-specific systems. If your data exists somewhere, I can likely pull it in.

Every project includes one full revision round. If after revisions you're still not satisfied, I'll refund the project in full. No questions asked. I take on a small number of clients per month precisely so this never happens.

You'll see a working draft within 3 days of project kickoff. Final delivery is 5 days for Starter, 7 days for Pro, and scoped individually for Enterprise projects.

Yes. I work with businesses globally. Most collaboration happens asynchronously via Loom, email, and shared documents. The discovery call and final walkthrough are live; everything else fits your time zone.

I use read-only access to your data wherever possible. I never download or store your raw data permanently. All work is done inside your own Power BI workspace, which you control. I am happy to sign an NDA before any data is shared.

No passwords needed. I connect to your data using secure, read-only credentials or exported files. You stay in control of your systems throughout the entire project.

Yes. I sign NDAs before any sensitive data or business information is shared. Just let me know on the discovery call and I will send one over before we start.

Yes. Your dashboard is published directly to your Power BI workspace. You own it completely. There are no subscriptions tied to me, no data stored on my systems, and no lock-in of any kind.

You receive a recorded walkthrough video so your team can get up to speed immediately. You own everything outright. If you want ongoing updates, maintenance, or new report pages, my Intelligence Retainer covers that.

It depends on your project, but typically I need exported reports, spreadsheets, or read-only access to your data source. We cover this in the 15-minute discovery call so you know exactly what to prepare before we start.

No. I never ask for passwords over email. Where system access is needed, we set it up securely through your admin panel with read-only permissions. In most cases, simple file exports are enough to get started.

Yes, and this is often how we start. Excel and CSV files are a perfectly valid data source for Power BI. Once the dashboard is built and working, we can connect it to live data sources if needed.

Yes. I sign NDAs before any sensitive data or business information is shared. Just mention it on the discovery call and I will send one over before we begin.

100%. Everything I build is yours. The dashboard, the data model, and all DAX measures are delivered to your own Power BI workspace. No ongoing fees tied to me, no lock-in of any kind.

Most data I work with needs some cleaning. Data preparation is part of the process. I will let you know during the discovery call if there is significant cleanup needed and factor it into the timeline and scope.

After the revision round is complete, the dashboard is finalized and published to your workspace. If you need further changes down the line, my Intelligence Retainer covers ongoing updates, new pages, and monthly maintenance.

Yes. Every project includes a recorded walkthrough video so you and your team know exactly how to use the dashboard, what each metric means, and how to apply filters. Written measure documentation is available on request.

Yes. The final delivery includes a live walkthrough call where I walk through every page and metric with you. I also record the session so your team can reference it anytime. Additional training sessions can be added for larger teams.

Yes. My Intelligence Retainer ($1,200/month) covers ongoing maintenance, monthly KPI updates, new report pages on request, data refresh monitoring, and one strategy call per month. It is designed so you never have to manage the dashboard alone.

Check the portfolio section above. I have built dashboards for SaaS, healthcare, home care, finance, and B2B companies. If you do not see your exact industry, reach out and I will share relevant examples from similar sectors.

Ready to get started?

Your data already has the answers. Let's find them.

Book a free 15-minute call. We'll talk through your data, what you need, and whether I'm the right fit.

Book a Free 15-Min Data Review → Email Me Directly
Or fill out the contact form above and I reply within one business day.